Internet has become a wild and notorious realm. It is growing at an unprecedented pace. Our brain though has capacity to process several signals at once still fails by bottlenecking nature of conscious mind. We can only be conscious of one thing. We might be able to quickly switch our focus of our consciousness but it stays focused on one thing at a time.
Each choice that we have to make become problematic. Each choice is just another black hole of many choices. And our conscious mind runs out of energy to deal with it.